The advertisers’ fight with social networks dealt a very hard blow this Friday, June 26, since Coca-Cola warned that it will stop placing its advertising on all known platforms.
Of course, the most important beverage brand in the world, confessed that it will only be a 30-day measure initially and that they are not planning to get off at all, “we are taking a break,” they said.
“There is no place for racism in the world and there is no place for racism on social media,” said CEO and President James Quincey. “The Coca-Cola Company will stop paid advertising on all social media platforms worldwide for at least 30 days. We will take this time to reevaluate our advertising policies to determine if revisions are needed. We also expect greater accountability and transparency from our social media partners. “
The announcement comes after Unilever, whose brands include Dove, Ben & Jerry’s and Hellmann’s, said Friday that it will suspend advertising on Facebook , Instagram and Twitter in the United States until at least December 31.
This in fact forced Mark Zuckerberg to speak on June 26 about measures to further decrease hate speech on Facebook:
Specifically, we are expanding our ad policy to prohibit claims that people of a specific race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity, or immigration status are a threat to physical safety, health or survival of others, “he stressed.