Dark and busy days Mark Zuckerberg lives in front of Facebook, after several brands announced boycotts in their ads on the platform after the events that occurred after the protests over the murder of George Floyd and the permissive use of the account of Donald Trump.
A few hours ago, North Face, brands like Honda and Unilever, joined the advertising drops that North Face began.
“Today I want to share some new policies to connect people with authoritative information about voting, crack down on voter suppression and fight hate speech,” the Facebook CEO began, warning.
Among the measures announced by Zuckerberg are those related to the US elections, to the coronavirus pandemic, to hate speech and finally to the labeling of journalistic or high public interest content.
- Provide authoritative information on voting during the pandemic: “We are creating a Voting Information Center to share authoritative information about how and when you can vote, including voter registration, mail voting, and early voting. During a pandemic where people may be afraid to go to the polls, it will be especially important to share authoritative information about voting by mail. “
- Additional steps to combat voter suppression: “We will use our Election Operations Center to respond quickly and eliminate false claims about voting conditions in the 72 hours leading up to Election Day. Learning from our experience in fighting Covid’s misinformation, we will partner with and trust state election authorities to help determine the accuracy of the information and what is potentially dangerous. We will also remove any threats of coordinated interference, such as someone who says, “My friends and I will do our own poll tracking to make sure only the right people vote,” which can be used to intimidate voters. “
- Create a higher standard for hateful ad content: “We have invested heavily in both artificial intelligence systems and human review teams, so we now identify almost 90% of hate speech that we eliminate before anyone else reports it to us. We have also set the standard in our industry by publishing regular transparency reports so that people can hold us accountable for progress. We will continue to invest in this work and commit the necessary resources to improve our application..
So today we are banning a broader category of hateful ads. Specifically, we are expanding our ad policy to prohibit claims that people of a specific race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity, or immigration status are a threat to physical safety, health or the survival of others. . We are also expanding our policies to better protect immigrants, migrants, refugees and asylum seekers from ads that suggest these groups are inferior or express contempt. ”
- Labeling of content of journalistic interest: “We will soon begin to tag some of the content we leave because it is considered newsworthy, so people can know when the case is. We will allow people to share this content to condemn it, just as we do with other problematic content, because this is an important part of how we discuss what is acceptable in our society, but we will add a notice to tell people that the content that Sharing may violate our policies. “
“To clarify one point: there is no exemption from journalistic interest for content that incites violence or suppresses voting. Even if a politician or government official says so, if we determine that the content can lead to violence or deprive people of their right to vote, we will remove that content. Similarly, there are no exceptions for politicians in any of the policies that I am announcing here today. ”